Media Manager, Reputation Marketing & Insights ID-12555
Description
Reputation Marketing & Insights (RMI) is hiring a Media Manager to develop and execute paid media campaigns to educate key audiences about important public affairs issues relevant to Amazon’s brand. The individual selected for this position will support paid advertising programs with global impact within Amazon’s Communications and Corporate Responsibility organization. The work will challenge you to be resourceful, think big while staying connected to the details, produce data-driven insights and recommendations, and embrace a high degree of change and ambiguity at speed.
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Key job responsibilities
Working with research, creative, measurement, and public policy teams — as well as external agency partners — you will manage holistic media planning and execution for several key global reputation initiatives per year based on real-time business needs, reporting to the Senior Manager of Media & Measurement. You will independently manage day-to-day campaign operations and optimizations (via agency partners), while collaborating with leadership and cross-functional stakeholders on strategic direction. You will balance competing priorities such as speed-to-market vs. sophistication, or reach vs. frequency goals. You will deploy your understanding of paid media and your knowledge and curiosity of the public affairs landscape to build media plans, identify key optimizations, and ensure that campaigns deliver on their objectives. You will be accountable for campaign performance metrics including awareness lift, message association, and cost efficiency. You will identify opportunities to create scalable processes and best practices for reputation marketing campaigns. You will help develop mechanisms to measure and communicate campaign effectiveness to senior stakeholders. This role offers a unique opportunity to shape how we use paid media to build trust and communicate on critical issues, while developing expertise at the intersection of corporate communications and digital marketing.
A day in the life
As a Media Manager, You Will
Write comprehensive media briefs that align public affairs objectives with marketing strategies (e.g., economic impact, small business, technological innovation, customer experience)
Oversee agency partners' day-to-day campaign management
Collaborate with internal partners (e.g., research, creative, measurement, and public policy counterparts) to develop campaign strategies that educate and build trust with key global audiences
Interpret insights from data in ways that can be actioned quickly and nimbly
Educate internal and external stakeholders of varying technological and marketing backgrounds about paid marketing strategies and tactics
About The Team
Reputation Marketing & Insights is a team within Amazon's Communication & Corporate Responsibility organization that focuses on telling Amazon's story to key audiences. We elevate truths about our brand. We meet our audiences where they are and go deep on channel-specific creative. We build marketing plans that persuade our core audiences through best-in-class media tactics and measurement methodology that enables us to optimize towards the principles and platforms that achieve real-world outcomes. Our team puts a high value on work-life balance. It isn’t about how many hours you spend at home or at work; it’s about the flow you establish that brings energy to both parts of your life. We believe striking the right balance between your personal and professional life is critical to life-long happiness and fulfillment. We offer flexibility in working hours and encourage you to find your own balance between your work and personal lives. Our team is dedicated to supporting new members. We have a broad mix of experience levels and tenures, and we’re building an environment that celebrates knowledge sharing and mentorship. We care about your career growth and strive to assign projects based on what will help each team member develop and take on more complex tasks in the future.
Basic Qualifications
- 3+ years of professional non-internship marketing experience
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience using data and metrics to drive improvements
- Experience with audience-first media planning and marketing campaigns optimized to drive awareness and educate audiences
- Intellectual curiosity about policy issues and their impact on business
- Bachelors or equivalent
- Fluency with leading media partners in the social, programmatic, and direct spaces
- Excellent written and verbal communication skills
Preferred Qualifications
- Knowledge of brand safety and sensitivity requirements in issue-based campaigns
- Understanding of regulatory requirements for issue-based advertising
- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience communicating results to senior leadership
- Experience managing complex, time-sensitive campaigns across various global markets and time zones
- Familiarity with media measurement tools (e.g., specific brand lift study platforms)
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
