Product Marketing Specialist ID-11851

We are seeking a dynamic and results-driven Product Marketing Specialist- FinTech Products to join our Ireland team. In this role, you will play a key part in driving the marketing efforts for our software products, ensuring that our solutions meet the needs of our target market and stand out in the industry.

This is a hybrid position, 3 days per week in our Citywest office, and 2 days per week working remotely.

If you have a background in software marketing and a passion for delivering impactful campaigns, we’d love to hear from you!

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Key Responsibilities

  • Develop and execute marketing strategies to promote our software products.
  • Collaborate with product and sales teams to define positioning and messaging.
  • Conduct market research to identify trends, customer needs, and competitive insights.
  • Create compelling marketing materials, including brochures, white papers, and online content.
  • Plan and manage product launches and promotional campaigns.
  • Attending events and representing the company on stage/webinars/conferences.
  • Analyse campaign performance and adjust strategies to achieve key metrics.

Requirements:

  • Proven experience in software sales and marketing or related role
  • Strong understanding of product positioning, go-to-market strategies, and market research.
  • Excellent written and verbal communication skills.
  • Excellent presentation skills – you will be responsible for delivering video demos and trainings on the product
  • Ability to work collaboratively across teams and equally working on own self accords
  • Email marketing skills and cold calling sales/marketing experience
  • A results-oriented mindset with a focus on delivering measurable outcomes.

Job Type: Full-time

Pay: €45,000.00 per year

Benefits:

  • Company events
  • Work from home

Schedule:

  • Monday to Friday

Application question(s):

  • Do you have any professional social media profiles or pages (e.g., LinkedIn, personal website, portfolio) that you would like to share with us? If yes, please provide the link(s):

Experience:

  • Software Marketing: 2 years (preferred)

Work authorisation:

  • Ireland (required)

Work Location: In person

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