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šŸ”¹ Social Media Marketing & Website Optimization Expert for Education Services (1-Week project) ID-12920

Job Overview:
I am seeking a skilled digital marketing professional to launch a targeted social media advertising campaign and optimize my website for conversions within one week. The goal is to attract Arkansas families who qualify for the Education Freedom Account (EFA) program and encourage them to use their funding for my services.
I need a professional who can set up and manage my Facebook and Instagram ads while also making critical updates to my website to ensure it serves as a high-converting landing page.

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Key Responsibilities & Deliverables:
šŸ”¹ Social Media Marketing (Facebook & Instagram Ads)
āœ” Research & set up audience targeting (Arkansas parents eligible for EFA funds).
āœ” Write engaging, high-converting ad copy.
āœ” Create visually compelling ad creatives (images/videos/carousels).
āœ” Set up Facebook Pixel & UTM tracking for performance monitoring.
āœ” Launch and manage optimized ad campaigns.
āœ” Implement retargeting campaigns for visitors who donā€™t convert initially.

šŸ”¹ Website Optimization (Landing Page Improvements)
āœ” Improve headlines, CTAs, and conversion flow.
āœ” Optimize mobile responsiveness & site speed.
āœ” Implement a clear, easy-to-fill contact form to capture leads.
āœ” Add testimonials, social proof, and trust-building elements.
āœ” Set up Google Analytics & heatmaps to track user behavior.Time Commitment & Work Schedule
āœ” Estimated Hours Per Week: 15-20 hours (for the 1-week sprint)
āœ” Project Duration: 7 days, fast-paced execution
āœ” Total Hours Expected: 15-20 hours in 1 week
āœ” Daily check-ins required to ensure execution stays on track
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